This week, we were struggling with a lack of online orders following Valentine's Day, while still trying to hit a sales target that would beat last year's. We landed on developing a Leap Day offer that is "so good, it only comes around every four years!" Haha... yay for taglines! We included the offer in a newsletter with a special promo code, and just as we suspected, the orders started pouring in. That kept me pretty busy for both Monday and Tuesday just spending time packing orders and taking them to the post.
Along with the end of February comes the start of Lent, and we decided to use that as a starting point for another blog post. I wrote a blog all about the benefits of chocolate and why you shouldn't give it up for Lent! It seemed to have pretty decent feedback which is always reassuring! If you want to check it out, visit our blog. I was reviewing our blog history, and we had more posts in February than almost our entire total before the month began! Writing is something I've always enjoyed, so it's nice to be able to use that to benefit and market a company with a relaxed and expressive style.
We also worked a bit on the wording for our Diamond Jubilee Collection. A tag will come on each box purchased and I was able to contribute to more of the "sales" type of talk that would be printed on those. It's cool to be able to help with things like that and see them come back to the shop in finished form, on the shelf to display for customers! Our internship is a lot of work, but it's also nice to know that we're having a real, measurable impact on the company and its success.
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