For the first time in my life, I got to experience what it's like to work in a chocolate shop on Valentine's Day... needless to say, it was a little hectic. I spent a majority of the 13th packing boxes to be sent the next day. (Nothing like waiting until the last minute, gentlemen!) We also have been focusing a lot more on the social networking aspect of marketing the shop now that I am there to help Kim. He literally does just about everything by himself besides actually making the chocolate. Anything from photoshoots to writing to press releases to shipping boxes is on his list of things to do - it's really rewarding to know that I get to relieve him a little!
Anyway, that week I focused a lot on more writing. We're really making an effort to update our blog so that people will have fresh things to read on a regular basis and we can keep them interested in the company. I also am being given more input in our advertisement-type writing for tags on our products, press releases, etc. Valentine's week was pretty full of packing boxes to ship, and we even got to help the shop manager, Linda, for a while! It's always nice to be able to get out of the back office for a while, but we helped her prepare boxes for corporate gifts, along with getting things ready for the anticipated shop rush for last-LAST-minute shoppers.
Last week consisted of preparing our priority PR lists for different publications. The people on these lists generally work for more well-known newspapers and magazines and specialize in food writing. Our goal is essentially to hound them enough that they'll decide to feature our product in their magazine, but it's turning out to be harder this year because of the dramatic increase in competition! Chocolate shops seem to be popping up everywhere, and a lot of them are much cheaper than we are because the quality isn't as good. That is the question that we'll need to be answering here in the near future!
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